The Capital Area Dental Society (CADS) stands as the local cornerstone of organized dentistry in Austin, Texas. As an integral part of the tripartite alliance with the Texas Dental Association and the American Dental Association, CADS boasts a growing membership of over 700 dedicated professionals. CADS goes beyond being a mere local society; it fosters a spirit of camaraderie, community, and a collective commitment to the well-being of both patients and the dental profession. Their shared mission is to shape CADS into the most distinctive dental society in Texas. This pursuit centers on inclusivity, community service, advocacy for the dental profession, mentorship for emerging dentists, and the delivery of top-notch continuing education and events for our members. The newsletter, Capital Star, provides a captivating collection of updates, informative articles, and candid snapshots from CADS events, offering an excellent way to stay connected and informed about everything CADS-related.
After a long-standing relationship, I was asked to be the creative mind behind the rebranding of the Capital Area Dental Society’s newsletter, The Star, I took on the challenge to bring a fresh, updated, and easily recognizable design to the publication. I set out on a mission to create a cohesive and clean aesthetic that would resonate with both long-standing members and new readers alike. The first step was to conduct thorough research to identify key elements that define the dental society and its values. Drawing inspiration from the bright and pristine nature of dental care, I carefully curated a contemporary color palette that exudes professionalism and trust. The logo underwent a complete transformation, incorporating a stylized star emblem to symbolize excellence in dental practice. Furthermore, I revamped the layout with a focus on user-friendliness, ensuring easy navigation and readability throughout the newsletter. The result is a stunning transformation of The Star, evoking a sense of pride and excitement among the readers, and reinforcing the Capital Area Dental Society’s position as a cutting-edge and progressive force within the dental community.
